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When do i storyFORM?
storyFORMing is a tool you can apply at any stage.
storyFORMing works at the planning stage to sketch or elaborate an idea, and throughout a business's or project's life cycle. It provides teams and organisations with a method for evaluating impact and archiving projects.
Applied across an idea's lifecycle, storyFORMing becomes a lens: a way of looking at the world and how to create value for others.
How does it work?
storyFORMing provides a framework for conversations propelled by questions.
The clarity the question process generates helps you draw other people into the heart of your commercial story.
storyFORMing is also a way of capturing thinking, and organising for iteration and dissemination.
HOW DO i do it?
You can learn the storyFORMing framework through my workshops and through 1:1 and team coaching. Beginning in spring 2016, I'm experimenting with online learning. A prototype course covering half of the framework is in the lab.
Have we arranged to speak?
The beta course is now full.